Simple Energy was featured today on Boulder Startups in an article exploring how the big data available in the energy industry creates a great opportunity for customer engagement through leveraging the power of social networks and game mechanics. “Essentially, energy data is converted into a scoring system that allows customers to compete against their friends and neighbors online, earning more points for taking actions that save energy such as turning off the lights and using power strips.”
The article continues by explaining how this data is now more easily available as a result of the Green Button initiative, a federal program designed to encourage utilities to make energy use information available to their customers for download.
“Getting access to this energy data is now relatively easy, thanks to a White House driven initiative to encourage utilities to make data available via the Green Button, a single-click download that gives customers access to over a year of personal energy consumption information. Millions of customers in California can already view this Green Button data on the Simple Energy platform, and millions more will soon be able to as more utilities across the country make this information available.”
Finally, the article explains how the idea of transforming data into a social online game to engage customers can be used by other industries as well. “Motivating people to engage with your product is easy if you make it social and fun, as people are naturally competitive and love sharing with their friends. There is a huge potential for social gamification to transform many industries in addition to energy and tourism, such as health care leveraging data to motivate people to exercise, eat well, and lose weight in competition with their friends online.”