Most likely to succeed: You’ve probably received, and ignored, requests from your utility to participate in programs to help conserve energy. SimpleEnergy co-founder Justin Segall said fewer than 5 percent of customers participate in such programs. The company says its technology can turn that around.
SimpleEnergy turns energy-conservation programs into a Facebook/Farmville-type game, where participating customers receive a score after their consumption is measured against data provided by utilities and other sources. Customers are ranked against their friends and neighbors.