New Efficiency Program Drives Consumer Energy Savings and Bolsters Product Sales with Instant Utility Rebates

New York utility, Orange & Rockland’s new behavioral energy efficiency and rewards program incentivizes customers to save energy while boosting sales in the utility’s online marketplace. The synergistic combination of My ORU Advisor and My ORU Store – both powered by Boulder-based SaaS company Simple Energy – was selected to help Orange & Rockland revolutionize…

Dog Days and Demand Response Savings

Summer’s in full swing and for most utilities across the country, so is the peak season for Demand Response events. Demand Response (DR) programs are becoming an increasingly popular tool used by utilities to mediate the strain on the energy grid caused by high demand during extreme weather conditions. For years utilities have negotiated with…

How to Defeat Your Energy Vampires

  Take a tour of an American home and you’re bound to find the glowing eyes of vampire loads in nearly every room. Vampire loads, or the energy used by electrical appliances that are not in use, are increasingly becoming substantial energy drainers with some estimates showing their yearly cost as high as $200, or…

Exceeding Goals at Low-Cost with an Energy Marketplace

Multiple changes are happening across Ontario’s energy sector. With the Independent Electricity System Operator (IESO) and the Conservation First Framework providing new solutions for local distribution companies (LDC) to achieve their goals, selecting the right business model for you can be challenging. Ontario’s energy sector has undergone a tremendous amount of innovation over the last…

Consumers Energy, Simple Energy Team up For Utility E-commerce Platform Launch in Michigan

Boulder, CO – October 21, 2015 – Simple Energy, a Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing to educate and empower consumers on energy consumption, and Consumers Energy, Michigan’s largest utility, today announced a collaboration that will integrate Simple Energy’s Marketplace platform into Consumers Energy’s existing energy efficiency program.…

5 Tips for Creating a Beautiful Online Store

Most utility customers don’t think of their utility as a retailer. But that perception is changing as utilities redefine their role in their customers’ lives and seek to improve customer engagement with new business models. Digital marketplaces are gaining acceptance across the country. Here are a few beneficial tips we’ve found for driving e-commerce traffic.…

A smart way to help save: the smart thermostat

It seems difficult to be in the energy efficiency space and not be talking about smart thermostats, especially, since they are considered the most wanted connected-home device. We surveyed more than 350 Colorado residents to better understand statewide knowledge and habits when it comes to heating and cooling their homes. And the survey results are…