New Efficiency Program Drives Consumer Energy Savings and Bolsters Product Sales with Instant Utility Rebates

New York utility, Orange & Rockland’s new behavioral energy efficiency and rewards program incentivizes customers to save energy while boosting sales in the utility’s online marketplace. The synergistic combination of My ORU Advisor and My ORU Store – both powered by Boulder-based SaaS company Simple Energy – was selected to help Orange & Rockland revolutionize…

How to Defeat Your Energy Vampires

  Take a tour of an American home and you’re bound to find the glowing eyes of vampire loads in nearly every room. Vampire loads, or the energy used by electrical appliances that are not in use, are increasingly becoming substantial energy drainers with some estimates showing their yearly cost as high as $200, or…

Central Hudson and Simple Energy Promote Energy Efficiency with New Online Store and Engagement Platform

CenHub empowers New York customers in the Mid-Hudson Valley to save energy and money through energy insights, tips, and discounted energy-efficient products. Central Hudson Gas & Electric Corporation launched CenHub – a digital program that lets customers take control of their energy use, utility account and energy savings in a centralized, online location. Powered by…

Consumers Energy, Simple Energy Team up For Utility E-commerce Platform Launch in Michigan

Boulder, CO – October 21, 2015 – Simple Energy, a Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing to educate and empower consumers on energy consumption, and Consumers Energy, Michigan’s largest utility, today announced a collaboration that will integrate Simple Energy’s Marketplace platform into Consumers Energy’s existing energy efficiency program.…

5 Tips for Creating a Beautiful Online Store

Most utility customers don’t think of their utility as a retailer. But that perception is changing as utilities redefine their role in their customers’ lives and seek to improve customer engagement with new business models. Digital marketplaces are gaining acceptance across the country. Here are a few beneficial tips we’ve found for driving e-commerce traffic.…

A smart way to help save: the smart thermostat

It seems difficult to be in the energy efficiency space and not be talking about smart thermostats, especially, since they are considered the most wanted connected-home device. We surveyed more than 350 Colorado residents to better understand statewide knowledge and habits when it comes to heating and cooling their homes. And the survey results are…