The many flavors of customization

Some companies approach personalization from a very high level, offering generic content that’s meant to be tailored to the end user but not necessarily derived from any specific data. Others take a more finite approach, examining behavior and tendencies to provide a unique customer message. However, with the increasingly rapid shift toward enhanced customer engagement,…

Horizon Utilities customers can now earn AIR MILES for conserving energy

Hamilton/St.Catharines, Ontario (24 October 2014) – Horizon Utilities Corporation, in partnership with Simple Energy, will deliver an online conservation and demand management pilot program that rewards residential customers with AIR MILES® reward miles for reducing their household energy use. The online program is called Take Charge · Save Energy · Earn Rewards and runs for…