A new consumer smart grid study sponsored by the Smart Grid Consumer Collaborative found that across all customer segments, grid reliability is extremely important, with many consumers willing to pay extra every month in exchange for increased reliability. “A smart grid that senses problems and reroutes power automatically, preventing some outages and reducing the length of those that do occur was one such benefit, ranked as important to all consumers.”
“Smart grid technology that prevented or reduced the length of power outages was perceived as something that they needed to have in order to live a modern life,” continued the report summary. “A few consumers were dismayed that their utility didn’t have this capability right now. They strongly favored their utilities working now to quickly implement smart grid improvements.”
Realizing that reliability is essential for all consumers is an important insight for utilities trying to target their smart grid marketing campaigns more effectively, as they can use a message focused on reliability to appeal broadly to all customers.
One key element of consumer frustration with power outages focused on the uncertainty of how long the power would remain off, indicating that providing consumers with more information during outages and proactively during other times is critical.
Read more in the full summary from the Smart Grid Consumer Collaborative.