This week, we hope everyone gets to enjoy a relaxing Thanksgiving with friends and family. The Simple Energy team will be paying tribute to a great year with a couple extra scoops of potatoes and a few extra slices of pie. And there’s quite a bit for Simple Energy – and the industry in general – to be thankful for this year.
Our 2014 started off with a bang, as we were blessed with additional funding to continue our mission of providing utilities the knowledge and resources needed to empower and build relationships with their consumers. And we did just that, partnering with four North American utilities to bring personalized consumer communication, gamification and rewards to homeowners.
We were even more thankful after seeing the results, with 80 percent of customers reporting that their Simple Energy email energy reports helped them better understand their energy usage. In addition, we found that average visitor sessions on these utility-branded Simple Energy program sites lasted approximately four minutes, indicating that customers are becoming more interested in energy savings and engaging with the site content. Simple Energy has helped people save more than 100 million KWh to date, and that number is growing every day. The energy saved is enough to power almost 10,000 homes for a year and equates to a reduction in over 60,000 tons of CO2. In another context, these savings equate to the same environmental impact as planting over 1,500,000 trees or removing 12,600 cars from the road.
On a more personal front, we’re incredibly thankful for the growth we have experienced during this year, including the opening of our first international office in London. And if you haven’t had a chance to visit our Boulder headquarters, please check out the video TechStars put together.
But most importantly, we’re thankful that both utilities and their customers have taken massive steps toward saving money and energy over the last year, a trend we expect to continue in 2015. The industry is experiencing a tectonic shift, a shift led by consumers looking to educate themselves on their energy usage and utilities working to empower the consumers to do just that. We’re fortunate to be a part of this energy revolution as we continue our mission of motivating people to save energy, and we look forward to many more milestones.