“What we love about Simple Energy is that they’ve used our platform to create a highly compelling online game that leverages ‘gamification’ and competition along with the power of social media to get consumers to take a more active role in managing their energy use,” said Kent Dickson, chief technology officer of Tendril.
Simple Energy’s social gaming platform is designed to get people to save energy using the mobile and social web. The platform takes customers’ real-time energy data and normalizes it so they can compete fairly in improved energy savings.
The company is a recent graduate of TechStars, a startup business accelerator program that incubates promising new technology companies.
Simple Energy aims to engage people where they spend their time, whether it is on Facebook, a mobile phone or email, and provides both virtual and real-world incentives for participating. Customers receive customized energy saving tips on a regular basis and can monitor progress through leader boards.