Simple Energy Highlights European Launch with European Utility Week Sponsorship and Presentation; New London Headquarters Marks Company’s Expansion into EMEA
Boulder, CO (November 3, 2014) – Simple Energy, the rapidly growing Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing techniques to change how people think about energy, today announced its expansion into the European market. The announcement, in conjunction with the company’s sponsorship and speaking session at European Utility Week, marks Simple Energy’s first international office. The expansion comes on the heels the European Union’s announcement that it hopes to reduce Europe’s annual primary energy consumption by as much as 20% by 2020.
“In working with US-based utilities, we find that a growing number of them are looking to go beyond Energy Efficiency compliance and start building a better industry. We believe that utilities can leverage customer engagement practices to attract customers, empower them to take ownership of their energy consumption and create a mutually-beneficial partnership between utility and customer,” said Norman Vickers, Managing Director, EMEA, Simple Energy. “We’re excited to bring Simple Energy to Europe and to work with utilities to increase customer satisfaction, reduce customer churn, and help customers take ownership of their energy consumption through a platform that makes the process social, fun, and simple.”
Founded in 2010, Simple Energy began pioneering international markets in the summer of 2014, establishing their first partnership in Canada with Milton Hydro. This partnership delivered a social benchmarking program, rewarding consumers for reducing their household energy use, while simultaneously helping local schools win cash awards by joining a school challenge team. A second program in Canada is going live within the month. That program will reward residential utility customers for energy savings with AIR MILES®.
“The European market is ideally aligned with Simple Energy’s product offering,” said Yoav Lurie, CEO of Simple Energy. “The structure of utility agreements in Europe pave the way for ingenuity, competition, and the opportunity for a better overall energy experience for residential consumers. With our software, we’re able to refine the utility-consumer relationship in a way that makes real business sense for European utilities and helps build a more sustainable future.”
At European Utility Week, Justin Segall, President and Founder of Simple Energy, will discuss how leading utilities are applying proven behavioral science theories and consumer loyalty strategies to maximize results from engagement programs and build lasting relationships with customers. Simple Energy has also been named a nominee for European Utility Week’s “Smart Home and End User Engagement Product Innovation.”
Free visitor passes and more information on Simple Energy’s European Utility Week actvites are available at www.simpleenergy.ricaweb.com/EUW. Free visitor passes include all sessions of the 3-day case study program.
ABOUT SIMPLE ENERGY
Simple Energy’s software as a service (“SaaS”) digital marketing platform uses behavioral science, big data analytics, and digital marketing techniques to change how people save energy and how utilities engage their customers. Located in Boulder, Colorado, Simple Energy is currently partnering with top tier utility customers across North America. Simple Energy is making energy efficiency fun, social, and rewarding. For more information visit www.simpleenergy.ricaweb.com and follow https://twitter.com/SimpleEnergy on Twitter.