The Smart Grid Consumer Collaborative (SGCC), a nonprofit specializing in research and education on smart grid consumer engagement, announced this week that 15 members of the organization have made commitments to support the Green Button Initiative, providing millions of customers with secure access to their energy data with a simple click of an online Green Button. Green Button is an industry-led effort that responds to a White House call-to-action to provide consumers with streamlined data about their household energy use.
“The Green Button Initiative is an example of new data standards creating the opportunity to deliver increased customer value,” said Justin Segall, EVP of SGCC member technology company Simple Energy and co-author of a recent white paper on data standards and customer engagement. “By utilizing smart grid and smart meter data in conjunction with applications like Simple Energy that make that information easily understandable, customers will have greater control over their energy bills.”
“Our members are often on the vanguard of new industry developments, especially those that provide better ways to serve and engage the customer,” said SGCC Executive Director Patty Durand. “It is no surprise to see them leading the way on this new consumer-focused initiative.”