Recently in the New York Times, Simple Energy was featured as an app that can help people in California save energy as part of the White House coordinated Green Button initiative. “The company recently began trials of the game, along with Tendril’s energy monitoring device, with 200 residential energy customers in Texas and the San Diego area. Among San Diego Gas & Electric customers who took part in a three-month energy savings contest last fall, the average monthly savings was 20 percent. The winner, called the Biggest Saver, reduced her energy usage by about 45 percent, according to the company, and won a laptop computer.”