A recent study by IBM shows that the more people know about smart grid, the more they appreciate the benefits that it can provide to them, including lower energy bills, environmental protection, and more control over consumption. “In consumers’ minds, gaining more control over energy use, improving environmental impacts and managing costs have been firmly associated with the term ‘smart grid,’ according to the IBM survey, which included 9,000 respondents from 15 countries.”
“Reining in energy expenditures and mitigating the environmental impact of power generation have been the most prominent perceptions driving consumers’ vision of the benefits resulting from the smart grid ecosystem, according to IBM,” continues the article on RenewGrid. “About 60% of survey respondents expect smart grid technologies will benefit their family and foster energy independence. Over half of respondents also believe that these technologies will improve household energy awareness and control, lowering total costs for household energy usage.”
“Perceptions about new technologies and programs in general are driven, in large part, by the level of knowledge consumers have, and smart meters are no exception. There is a strong correlation between basic knowledge and willingness to change behavior patterns to meet broad goals (for example, helping to reduce peak demand by changing the time when energy is used).”
The results of this study highlight how important it is for utilities to clearly communicate the value of the smart grid to their customers in order to achieve successful results. One highly effective way of doing this is to leverage a customer engagement platform like Simple Energy in advance of implementing a smart grid rollout program in order to achieve more easily understandable goals, such as energy efficiency.
Once customers are comfortable interacting with their own energy use data to achieve results that provide them with direct benefit, such as a lower bill, they will better understand why having smart meter data that allows them to use energy during lower cost times of day would be to their advantage. In this way, utilities can help to better communicate the benefits of smart grid by showing customers real results, rather than just sending them more information that may not be easily understandable or directly relevant.
Learn more here about implementing a successful customer engagement program to increase understanding and appreciation for the benefits of smart grid.