“We Stand For Energy“, an internet-based media campaign, recently launched to help build support among the public and policymakers for a projected $90 billion spend by investor-owned utilities (IOUs) on grid modernization, cleaner energy resources, energy efficiency and more. By encouraging dialogue through the “We Stand For Energy” online campaign, IOUs hope to make the case for investment more transparent to their customers and regulators.
At Simple Energy we’ve seen that online interactions are a valuable tool for community building, providing interactive education, and motivating people to take action. An online engagement campaign is “a natural progression for an industry that is undergoing such a major transformation,” said Brian Wolff, executive vice president of public policy and external affairs for the Edison Electric Institute (EEI). We couldn’t agree more.
Read more at EE News.