There are many critical components to a successful smart grid rollout, including the necessary hardware and infrastructure, but one of the most important elements for truly transforming the energy industry is engaging customers. Without consumer engagement, the most advanced hardware and complex infrastructure will not be fully utilized, resulting in a large investment without optimal results.
One of the most effective ways of engaging customers in a successful smart grid rollout, rather than simply focusing their attention on the potential economic benefits, is to appeal to the naturally social and competitive side of human nature. People like to play games with other people, and they like to win. By transforming energy consumption into an interactive and simple social experience, as Simple Energy does by creating Facebook games similar to Zynga’s wildly successful Farmville application, consumers can be easily and effectively engaged in their own energy use habits.
Quite simply, the social game produced by Simple Energy for engaging customers in a successful smart grid rollout transforms energy data provided by utilities into an easy-to-understand points system that end users can view simply by logging into their Facebook accounts. Customers can then compete with friends and neighbors to become the most efficient household in the area, sharing results with others to motivate and inspire everyone to become more engaged with their own energy use. This real-time social interaction is a far more compelling method of allowing customer engagement than providing a printed summary of energy use and savings at the end of the month, as many utilities are currently offering.
Simple Energy is working to allow consumer engagement in a successful smart grid rollout by creating an interactive platform that customers can use in the social media environment they are already logging into every day. By making smart grid a fun, simple, social experience, this company is transforming the energy industry. Learn more about how the platform works for consumers and contact us for more details.