Boulder, CO (September 25, 2014) – Simple Energy announced today that is has been selected as a finalist in this year’s Fierce Innovation Awards: Energy Edition, a utility- reviewed awards program from the publishers of FierceEnergy and FierceSmartGrid. Simple Energy was recognized as a finalist in the category of Customer Engagement.
Simple Energy was selected as a finalist for its innovative, industry-leading software as a service (SaaS) product.
An exclusive panel of executives from major North American utilities including CenterPoint Energy, Commonwealth Edison, Duke Energy, Florida Power & Light, National Grid, Pacific Gas & Electric Company, Portland General Electric, and San Diego Gas & Electric reviewed finalists’ applications. Full profiles of the judges can be found at www.fierceinnovationawards.com/energy/2014/judges.
All applications were evaluated based on the following criteria: technology innovation, financial impact, market validation, compatibility with existing networks, end-user customer experience, and overall level of innovation.
“We are proud to be recognized for the innovative work in customer engagement that we are doing with our utility partners. We believe that customers are the key to future success for utilities and are fortunate to be partnering with some of the most forward-thinking utilities across North America. Everyday the Simple Energy team comes to work with the common mission of trying to solve one of the world’s biggest issues – changing the way people consume energy. We turn dull things like energy data into something that people will actually care about and act on,” said Justin Segall, Founder and President of Simple Energy.
Simple Energy works with Utility partners to not only deliver information that allows customers to better manage their energy usage, but more importantly to provide each customer with personalized experiences and motivators that inspire them to take action. The Simple Energy experience continually improves and adapts based on each customer’s preferences – delivering sustained engagement over time. By offering meaningful experiences to customers, utilities are able to build mutually beneficial relationships that drive positive, measurable business outcomes.
ABOUT SIMPLE ENERGY
Simple Energy’s software as a service (“SaaS”) digital marketing platform uses behavioral science, big data analytics, and digital marketing techniques to change how people save energy and how utilities engage their customers. Located in Boulder, Colorado, Simple Energy is currently partnering with top tier utility customers across North America. Simple Energy is making energy efficiency social, fun, and simple. For more information visit www.simpleenergy.ricaweb.com
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