The convergence of several factors is making energy efficiency more attractive than ever, including a recovering economy, aging energy infrastructure, and new clean air requirements, according to a recent report by the American Council for an Energy Efficient Economy (ACEEE). “The U.S. is poised to make a major transition from dirty, outdated, and wasteful energy resources to a cleaner, more efficient energy system…While energy efficiency has been a significant energy resource for decades, the convergence of new air regulations, a recovering economy, and an aging network of outdated power plants makes energy efficiency an increasingly attractive option.”
“Recognizing this, the EPA has crafted rules that allow for energy efficiency to be used for compliance or as a complementary compliance tool,” continues the report. With these new rules in place, the benefits that energy efficiency can provide for both the economy and the environment become clearer than ever.
On the economic side, saving energy is cheaper than making it, meaning that many utilities may prefer to invest in customer engagement strategies to encourage increased efficiency rather than building expensive new generation facilities. As the economy recovers and people begin to use more energy again, encouraging savings with energy efficiency programs will become more important. In addition, the new EPA rules imply that utilities may receive additional economic incentive for using energy efficiency programs as a compliance tool. On the environmental side, encouraging people to use less energy clearly benefits the planet, as it creates less pollution associated with generating energy.
Effective customer engagement is essential for producing energy efficiency results, as utilities must have a measurable and verifiable method of proving that the program generated a specific amount of saved energy. In a recent program in San Diego, the Simple Energy platform achieved an average of over 20% reduction in energy use, with a maximum of nearly 50% in savings. This is an example of a highly effective energy efficiency program which would produce a dramatic impact on both the environment and the economy if deployed at scale.
If you are interested in learning more about energy efficiency programs, contact us today about the Simple Energy platform.