In a new article on Intelligent Utility, Phil Carson described a customer engagement panel at Distributech this week in which Charles Dickerson of Pepco Holdings explained the importance of motivating customers to change their behavior in conjunction with new technology deployments. “Technology is a means to an end,” Dickerson stated. “You can do the technology perfectly, but if customers don’t change their behavior, you haven’t done anything.”
The article goes on to explain, “The timely presentation of customer usage data will help with the mission to get customers to modify their behavior, which can aid them in managing costs and the utility in managing operational constraints…Dickerson’s personal view is that in-home devices are treated like toys and rapidly go into the kitchen drawer. Instead, why not assume that mobile devices will likely serve the role of energy monitor?”
“In fact, a number of utilities across the country are either in talks with or already engaged in pilot demonstrations with Boulder, Colo.-based Simple Energy, which offers a gaming application that injects fun and competition into energy management.”
“Apps are going to flood into our industry,” Dickerson projected.