In a new article on Intelligent Utility, Phil Carson described a customer engagement panel at Distributech this week in which Charles Dickerson of Pepco Holdings explained the importance of motivating customers to change their behavior in conjunction with new technology deployments. “In fact, a number of utilities across the country are either in talks with or already engaged in pilot demonstrations with Boulder, Colo.-based Simple Energy, which offers a gaming application that injects fun and competition into energy management.”