What the Clean Power Plan means for the electric utility industry, and how innovative partners at the state and technology level can help.
Arguably the most aggressive environmental regulation in United States history, the Clean Power Plan (CPP) presented by President Barack Obama along with Gina McCarthy, U.S. Environmental Protection Agency (EPA) Administrator, will bring aggressive regulations aimed to fight climate change, slash greenhouse gas emissions, and dramatically change the century-old electricity industry.
There are those who embrace change, and those who fight against it — whether or not a utility agrees with the new ruling, one thing is certain: the utility business model is going to change, with federal oversight and state-by-state reviews. While it seems daunting, it’s not. The new rule is a great motivator to implement changes that are better for today, and for future generations — plus, SaaS companies, like Simple Energy, are here to help.
Here at Simple Energy we’ve been talking with utility companies about changing their business model, adopting new customer engagement and e-commerce platforms, and truly embracing innovation and change — becoming the customers’ trusted energy advisor. And that takes cooperation – from the utility, the government and the customer — to all work together to fight climate change, cut carbon emissions and help make our planet a safer place to live.
New York is moving forward on these goals with its transformative Reforming the Energy Vision (REV) initiative. Simple Energy is working with NY utilities willing to change their conversations with consumers and implementing innovative programs to spur more adoption of energy efficient measures. By empowering utility customers to make energy-wise decisions, we can create measurable actions that contribute to overall carbon reduction.
While the CPP plan will not be fully implemented until 2022, utilities are encouraged through a proposed incentive plan to get renewable portfolios and energy efficiency programs in place early — as soon as next year. There will continue to be challenges and conversations, but if your utility is ready to move towards a new conversation with your customers, let us know. We are ready to be your innovative partner.