In a recent Denver Post article, Simple Energy is described as an effective customer engagement platform that leverages the natural human tendency to be social and competitive in order to save energy. “Simple Energy is adopting a social-media, gaming approach with prizes that include iPods and MacBooks for top energy savers… Working with San Diego Electric & Gas Co., Simple Energy launched the ‘Biggest Energy Saver’ competition.”
The electric consumption of the 200 customers who signed up for the pilot program was run through a set of Simple Energy algorithms to standardize it for factors such as the size and age of the houses. Then a ‘leader board’ was posted weekly, and customers competed by taking steps such as adding insulation and adjusting thermostats. Players were able to communicate through a website and trade experiences.
“It’s like ‘FarmVille,’ where there are a lot of strategies to succeed,” founder Justin Segall said, referring to the social-network game with about 62 million active users.
Daily top savers were entered into drawings for $25 gift certificates, monthly top savers could win an iPod 2, and the “Biggest Energy Saver” won a MacBook worth $1,500.
The utility is reviewing the results of the pilot program, which co-founder Yoav Lurie said were “dramatic.” Simple Energy has also launched a new game, “Save the Most Energy in Texas.”
Read more in the full article.