Across the utility industry, utilities are beginning to view customers as an essential business asset. As consumers educate themselves on the growing selection of energy options available to them – and as alternative energy solutions become more affordable – the utility industry has begun focusing on customer services to build greater consumer engagement and loyalty.…
“If I had more time, I would have written a shorter letter.” This translated quote from Blaise Pascal reveals a couple of interesting things about the author. First he is familiar enough with the reader to know that the letter contains information irrelevant to him/her. Second, the author considers his time more valuable than that…
At some point in our lives, we all need a little extra motivation. From running a marathon, to starting a company, or even getting out of bed some days, added motivation can be the driving force to helping you achieve your goals. However motivation is not one size fits all. Different people are motivated –…
On February 7th, Colorado College’s State of the Rockies Project released the results of their third annual “Conservation in the West Poll”. The poll was a bipartisan operation, pairing polling companies from both political parties to conduct a survey of 2400 westerners from six western states on their feelings towards energy and conservation policy.The overall findings suggested a disparity between public opinion and current policy decisions, which is something that campaigning politicians should pay close attention to.
This month, Simple Energy moved to a new office space in downtown Boulder, expanding into a larger space as the team continues to grow. With momentum building for several larger partnerships this year, the company is committed to continued support of a rapidly increasing organization, as well as providing additional space for other members of…
Today in Boulder, Simple Energy announced that Bud Vos has joined the team as the company’s new chief operating officer, bringing over 15 years of experience driving rapid growth and innovative product strategy for leading smart grid companies. This strategic hire is the latest in a series of developments positioning Simple Energy to become an…
A new consumer smart grid study sponsored by the Smart Grid Consumer Collaborative found that across all customer segments, grid reliability is extremely important, with many consumers willing to pay extra every month in exchange for increased reliability. “A smart grid that senses problems and reroutes power automatically, preventing some outages and reducing the length…
While proactively managing communications with utility customers is especially important during a power outage, this forward-thinking approach to customer relations is something that utilities should always keep in mind. By making proactive communications a central part of the business strategy, utilities can improve their overall satisfaction rating and better manage the process when outages do…
Last week Simple Energy attended the E Source Utility Marketing Conference, where CEO Yoav Lurie presented with Sarah Hill of SDG&E about achieving customer engagement and energy efficiency results with social game mechanics. This presentation fit into two of the main themes of the conference on utility marketing programs: meet your customers where they are already…
This week at the Networked Grid Conference, smart grid industry leaders are gathered to discuss how to close the gap between utility interests in smart grid and what benefits customers expect to receive. “We’re trying to close the gap between what excites us and what excites them,” said Jim Greer, COO of Oncor, during the morning…