The Perfected Self

“At Palo Alto’s storied University Coffee Cafe, I recently found myself sitting next to a young fellow named Yoav Lurie, who turned out to be running a Boulder-based company called Simple Energy, which uses Facebook as a social-reinforcement tool for conserving energy by tracking, sharing, and reinforcing certain behaviors. The product, like many of its…

Engaging Customers: After All, They Foot The Bill

In a new article on Intelligent Utility, Phil Carson described a customer engagement panel at Distributech this week in which Charles Dickerson of Pepco Holdings explained the importance of motivating customers to change their behavior in conjunction with new technology deployments. “In fact, a number of utilities across the country are either in talks with or already…

Pushing the Green Button for Energy Savings

Recently in the New York Times, Simple Energy was featured as an app that can help people in California save energy as part of the White House coordinated Green Button initiative. “The company recently began trials of the game, along with Tendril’s energy monitoring device, with 200 residential energy customers in Texas and the San Diego area.…

Colorado energy users compete for power and prizes

Working with San Diego Electric & Gas Co., Simple Energy launched the “Biggest Energy Saver” competition. The electric consumption of the 200 customers who signed up for the pilot program was run through a set of Simple Energy algorithms to standardize it for factors such as the size and age of the houses. 11/4/2011

TechStars Graduate Simple Energy Gamifies Energy Saving

Simple Energy has gamified energy saving, with advice from PhD and motivation expert Dan Ariely. Their online platform lets users compare their energy use to their Facebook friends’, after normalizing it for home size, number of occupants, and weather. Leading savers can earn badges, points, and real-life prizes like gift cards and iPads. This idea…

TechStars Blog on 2011 Funding: Boulder

Our progress — in terms of our product, our sales, and our fundraising — would not have happened without the support we have received from TechStars. We decided to stay in Boulder post-TechStars because of the great community we developed here through the program. Even now, at a recent open house, we were joined by…

Weekly recap: gamification around the web

Simple Energy is a start-up out of Colorado that sets out to “change how utilities engage customers”. In most of history, energy bills brought a sense of duty if not dread, and never inspired much fun. But Yoav Lurie sees an opportunity that just may end up saving the world, “People will want to appear…