In a recent Ecomagination article entitled “How Gamification Might Just Save the World,” Simple Energy is featured as a platform that will effectively motivate consumers to save energy through allowing them to compete with their friends and neighbors online. “People will want to appear more socially conscious, more environmentally aware than their friends, and our platform gives them the opportunity to do it in an online setting,” explains Yoav Lurie, CEO and founder of the company.
The article goes on to describe the platform in more detail. “How Simple Energy works—as the name suggests—is simple. The first notification of someone inviting you to join an energy consumption challenge will be through Facebook or in your email inbox.
It doesn’t matter if challengers in your group live in an apartment in New York City, a house in Colorado, or a bunker in the desert—the platform establishes a baseline to compare energy consumption regardless of living space size, location, or climate. Lurie describes his platform as a kind of “golfing handicap for energy usage.”
Households are ranked on their energy consumption (or more specifically, ranked on their energy saving) against others in their group. Real prizes like iPads are awarded not just to the winners, but also to those who rank well, and those who prove they can make energy saving improvements.”
Read more and watch a video of Lurie explaining the concept in the full article.