Exceeding Goals at Low-Cost with an Energy Marketplace

Multiple changes are happening across Ontario’s energy sector. With the Independent Electricity System Operator (IESO) and the Conservation First Framework providing new solutions for local distribution companies (LDC) to achieve their goals, selecting the right business model for you can be challenging. Ontario’s energy sector has undergone a tremendous amount of innovation over the last…

Consumers Energy, Simple Energy Team up For Utility E-commerce Platform Launch in Michigan

Boulder, CO – October 21, 2015 – Simple Energy, a Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing to educate and empower consumers on energy consumption, and Consumers Energy, Michigan’s largest utility, today announced a collaboration that will integrate Simple Energy’s Marketplace platform into Consumers Energy’s existing energy efficiency program.…

5 Tips for Creating a Beautiful Online Store

Most utility customers don’t think of their utility as a retailer. But that perception is changing as utilities redefine their role in their customers’ lives and seek to improve customer engagement with new business models. Digital marketplaces are gaining acceptance across the country. Here are a few beneficial tips we’ve found for driving e-commerce traffic.…