The Perfected Self

“At Palo Alto’s storied University Coffee Cafe, I recently found myself sitting next to a young fellow named Yoav Lurie, who turned out to be running a Boulder-based company called Simple Energy, which uses Facebook as a social-reinforcement tool for conserving energy by tracking, sharing, and reinforcing certain behaviors. The product, like many of its…

Simple Energy hires new COO Bud Vos, formerly of Comverge

Today in Boulder, Simple Energy announced that Bud Vos has joined the team as the company’s new chief operating officer, bringing over 15 years of experience driving rapid growth and innovative product strategy for leading smart grid companies. This strategic hire is the latest in a series of developments positioning Simple Energy to become an…

Social marketing for startups: what’s the secret sauce?

As many people around town are no doubt aware, Boulder Startup Week is rapidly approaching, with just a few shorts days left before the excitement of hackathons, craft beer parties, cruiser bike rides, and more begins. Here to discuss social marketing for startups, a topic that is at once simple and complicated, Simple Energy’s very…

Smart grid study: reliability important to all consumers

A new consumer smart grid study sponsored by the Smart Grid Consumer Collaborative found that across all customer segments, grid reliability is extremely important, with many consumers willing to pay extra every month in exchange for increased reliability. “A smart grid that senses problems and reroutes power automatically, preventing some outages and reducing the length…

More support for Green Button: over 30 million households

Today the White House announced growing support for the already popular Green Button, with new industry commitments to the initiative bringing the new total of energy customers who will be able to download their energy use information to over 30 million households. Green Button is an industry-led effort that enables electricity customers to download information…