SGCC members lead industry in Green Button Initiative

The Smart Grid Consumer Collaborative (SGCC), a nonprofit specializing in research and education on smart grid consumer engagement, announced this week that 15 members of the organization have made commitments to support the Green Button Initiative, providing millions of customers with secure access to their energy data with a simple click of an online Green Button. Green Button is…

How to make every day Earth Day

Yesterday was Earth Day, so now that we’ve spent a few hours riding our bikes or planting trees, we can all go back to our usual habits of consumption until next year, right? Well… not that Earth Day is a bad idea – it just needs to be longer than 24 hours. If awareness of…

Proactively managing utility customer communications

While proactively managing communications with utility customers is especially important during a power outage, this forward-thinking approach to customer relations is something that utilities should always keep in mind. By making proactive communications a central part of the business strategy, utilities can improve their overall satisfaction rating and better manage the process when outages do…

Accenture on the new energy consumer, technology and social media

A new report from Accenture explores the evolving nature of the energy consumer experience, concluding that when it comes to the connection between utilities and customers, changes in technology and the continued consumer move to online channels are shifting the traditional preferences for interactions. Specifically, low-touch channels and self-service have reached a tipping point where…

Meet your customers where they already are, and make it fun

Last week Simple Energy attended the E Source Utility Marketing Conference, where CEO Yoav Lurie presented with Sarah Hill of SDG&E about achieving customer engagement and energy efficiency results with social game mechanics. This presentation fit into two of the main themes of the conference on utility marketing programs: meet your customers where they are already…

Utility-customer relationship: thoughts from Todd Arnold

Simple Energy advisor Todd Arnold spoke recently at a utility customer service conference in Texas, explaining that more rapid and frequent disruptive innovation technologies are quickly changing how utilities interact with their customers. “For utilities, your customer is always connected, always on. This connectivity is having a real impact because of the experience your customers…

Cleanweb Hackathon and Boulder Startup Week

If you’ll be attending Boulder Startup Week next month and you’re into building apps that are good for the planet, join us May 18-20 for a Cleanweb Hackathon organized by Simple Energy and Tendril, hosted by Trada, and sponsored by SendGrid and Softlayer! This hackathon is part of a series that Tendril has been helping to…

Transforming the utility customer experience

In an internet era of constantly connected customers, the utility industry is no different from others who have adapted to new expectations for customer service, feedback, and an improved customer experience overall. “The utility industry has entered the era of the ‘always connected, always on’ consumer, who is now comparing his utility experience to the…

Closing the gap between utility and customer interests

This week at the Networked Grid Conference, smart grid industry leaders are gathered to discuss how to close the gap between utility interests in smart grid and what benefits customers expect to receive. “We’re trying to close the gap between what excites us and what excites them,” said Jim Greer, COO of Oncor, during the morning…