More information, more appreciation for smart grid

A recent study by IBM shows that the more people know about smart grid, the more they appreciate the benefits that it can provide to them, including lower energy bills, environmental protection, and more control over consumption. “In consumers’ minds, gaining more control over energy use, improving environmental impacts and managing costs have been firmly…

Transforming utility customer engagement with big data

Simple Energy was featured today on Boulder Startups in an article exploring how the big data available in the energy industry creates a great opportunity for customer engagement through leveraging the power of social networks and game mechanics. “Essentially, energy data is converted into a scoring system that allows customers to compete against their friends…

Big data, big utility customer engagement opportunity

With smart grid rollout spreading across the country, the amount of data being generated by smart meters is growing dramatically. A recent article on Intelligent Utility asserts that individual meter reads alone will leap from 12 per year to 35,040. While this explosion of information represents a unique challenge for utilities, it also presents an…

Consumers want better design for energy information

According to a new Consumer First Panel Report described in a recent post by Chris King of eMeter, consumers want better language, design and layout to help them understand their energy use information. “Clear information — in simple language — is crucial to making communication materials from energy retailers more effective. This involves improvements to…

Federal energy policy: market supply versus demand

Greentech Media published an excellent article today outlining the stated energy policies of each potential Republican candidate, following the recent results of the Republican primary in Colorado, Minnesota, and Missouri, which put Santorum back in the race. In contrast with an emphasis on strategies for managing demand such as energy efficiency, demand response, and smart grid…

Green Button energy data on TechCrunch

The Green Button initiative was featured today on TechCrunch in an article that describes how third party applications such as Simple Energy can leverage the data to develop exciting new ways of encouraging people to save energy. “The interesting aspect isn’t so much in the download itself, but what can be done with it. Federal…