Green tech makes energy use a game – and we all win

In a recent article called Gamification: Green tech makes energy use a game – and we all win author Rob Pegoraro explores the strong impact that new applications using energy consumption data can have on motivating people to reduce their power usage. “If you can, in essence, reprogram people to think more often about the energy they use,…

Boulder Beta is back: this Thursday at Absinthe

Colorado’s premier startup mixer, Boulder Beta is a quarterly gathering of founders, hackers, students, investors, designers, visionaries, media professionals, and more. This Thursday at Absinthe House, join more than 300 people for a stimulating evening of conversation, cocktails, and interactive demos. Meet cool people, support awesome startups, and have a fun and engaging evening out in your community.

Are you ready for the era of big data?

A new quarterly report from McKinsey called Are You Ready for the Era of Big data highlights the important role that big data increasingly plays across a variety of industries, including utilities. The report ranked utilities highly as an industry that can easily capture the data needed to make dramatic improvements in customer engagement, quality…

Spotlight on local tech startup Ubooly

Here at Simple Energy, we recognize the importance of the supportive startup community that has helped us to launch our own business, and we want to give back to that community as much as we can. Today, we’d like to feature a project started by our friend Carly Gloge, who helped us design our awesome…

Simple Energy to present at VCIR next week

Simple Energy announced that the company has been selected to present at the upcoming Venture Capital in the Rockies Winter event, which showcases the Rocky Mountain Region’s most promising new companies. With an audience of more than 300 venture investors, CEOs, entrepreneurs and service professionals, VCIR Winter facilitates the connections that make this region a…

Never assume a customer can’t care

In this guest post by Todd Arnold, Managing Principal of Smart Customer Insights, he explains why utility customers can care about their energy use. Many in the utility industry assume that consumers can’t care about their energy, as energy is “back-of-mind” to them.  This is a dangerous assumption, as it is clear that for smart…

Green Button Connect and Simple Energy

The Green Button initiative is getting more and more popular, with the launch of a new web portal developed by Tendril called Green Button Connect. As described in a recent article on Jetson Green, “One side of the site serves consumers who can upload their green button data and try out different applications to make…