Social media and utility customer engagement

A recent study by Pike Research examines social media use by utility customers, finding that two-thirds of all respondents currently use some type of social networking service. Utilities who successfully engage their customers on what is rapidly becoming a mainstream platform will have greater customer satisfaction than those who fail to adapt to this development.

Engaging customers: after all, they foot the bill

In a new article on Intelligent Utility, Phil Carson described a customer engagement panel at Distributech this week in which Charles Dickerson of Pepco Holdings explained the importance of motivating customers to change their behavior in conjunction with new technology deployments. “Technology is a means to an end,” Dickerson stated. “You can do the technology perfectly,…

Engaging Customers: After All, They Foot The Bill

In a new article on Intelligent Utility, Phil Carson described a customer engagement panel at Distributech this week in which Charles Dickerson of Pepco Holdings explained the importance of motivating customers to change their behavior in conjunction with new technology deployments. “In fact, a number of utilities across the country are either in talks with or already…

Pushing the Green Button for Energy Savings

Recently in the New York Times, Simple Energy was featured as an app that can help people in California save energy as part of the White House coordinated Green Button initiative. “The company recently began trials of the game, along with Tendril’s energy monitoring device, with 200 residential energy customers in Texas and the San Diego area.…

Pushing the Green Button for Energy Savings

Today in the New York Times, Simple Energy was featured as an app that can help people in California save energy as part of the White House coordinated Green Button initiative. This initiative encourages utilities to make energy consumption data available to consumers so that they can better understand their own usage patterns and adjust…

Simple Energy Integrates with Green Button

Today, Simple Energy announced its integration with the Green Button, a White House coordinated initiative that will provide more than 10 million PG&E, SDG&E, and Southern California Edison customers with their personal energy data and allow them to view the information across a variety of platforms. The Simple Energy Customer Engagement Platform transforms this personal…

How to make saving energy as exciting as skiing

Ok,  maybe not exactly as exciting as skiing, but the energy industry does have a lot to learn about customer engagement from the skiing industry. Specifically, Vail Resorts has figured out how to keep their customers talking about snow long after they’ve returned home from the slopes, with a new online game called EpicMix. Utilities…