Colorado energy users compete for power and prizes

Working with San Diego Electric & Gas Co., Simple Energy launched the “Biggest Energy Saver” competition. The electric consumption of the 200 customers who signed up for the pilot program was run through a set of Simple Energy algorithms to standardize it for factors such as the size and age of the houses. 11/4/2011

TechStars Graduate Simple Energy Gamifies Energy Saving

Simple Energy has gamified energy saving, with advice from PhD and motivation expert Dan Ariely. Their online platform lets users compare their energy use to their Facebook friends’, after normalizing it for home size, number of occupants, and weather. Leading savers can earn badges, points, and real-life prizes like gift cards and iPads. This idea…

TechStars Blog on 2011 Funding: Boulder

Our progress — in terms of our product, our sales, and our fundraising — would not have happened without the support we have received from TechStars. We decided to stay in Boulder post-TechStars because of the great community we developed here through the program. Even now, at a recent open house, we were joined by…

Weekly recap: gamification around the web

Simple Energy is a start-up out of Colorado that sets out to “change how utilities engage customers”. In most of history, energy bills brought a sense of duty if not dread, and never inspired much fun. But Yoav Lurie sees an opportunity that just may end up saving the world, “People will want to appear…

Simple Energy Raises $900,000 in Seed Funding

Simple Energy, which offers an interactive, social gaming platform for utilities to engage customers in energy-saving behavior, recently teamed up with San Gas and Electric (SDG&E) to offer an energy-saving contest that will reward top savers with real-world prizes, including the Apple iPad and gift cards to local retailers. During the contest, the utility’s customers…

8 Startups That Are Changing the World.

From life-changing technologies that reduce poverty and disease to online volunteerism for busy professionals, the Startups For Good Challenge contestants proved they had more than just a great business idea: They also are working to make a positive impact on the world. 8/19/2011