Justin Segall

President & Founder

Justin is the President & Founder of Simple Energy, an energy customer engagement software company based in Boulder, CO.  Simple Energy is changing how people save energy by changing how utilities engage their customers.  Simple Energy leverages its experience in the energy industry and combines leading behavioral science with the tools of the modern social web to engage customers and help utilities get demand side management and the smart grid results regulators demand.

Justin brings to the team his experience in community engagement, the energy industry, and business development.  In addition to strategy and partnerships, Justin manages energy industry and utility partner relationships for Simple Energy. Previously, Justin served as Vice President of Resource Development for Renewable Choice Energy, during which time he led the firm’s trading and origination, executing significant transactions in renewable energy and carbon markets.  Prior to founding Simple Energy, Justin also served in senior roles for the $3 billion dollar Atlanta BeltLine project, the largest and most comprehensive sustainable urban redevelopment project in the U.S.  Justin helped to secure funding for the project and oversaw many early elements of the project’s implementation.  Justin graduated cum laude from Duke University, where he spearheaded the university’s path to leadership in sustainability.


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