When we’re not motivating utility customers to save energy, the team at Simple Energy is expending our own energy on the beautiful trails of Boulder, Colorado. We have runners, hikers, bikers, climbers, and triathletes. There’s no shortage of vertical and horizontal miles being logged.
May 1st marked the start of Simple Energy’s participation in the Strava Startup Challenge, organized by Quick Left. To participate in the Strava Startup Challenge each company provides a $100 buy-in and selects a charity to compete for. The company that bikes and runs the most miles in the month of May wins and will get to donate the pooled loot to the charity of their choice. With 20+ companies participating in this year’s challenge, over $2,000 will be donated to the winning team’s selected charity.
Simple Energy is competing to support brain cancer research, in honor of Vince DiCroce. Vince is a Denver based triathlete who started racing marathons and triathlons after surviving brain cancer.
Some Simple Energy team members are also on the Runners Roost Race Team. The athletes on the Runners Roost Race Team and Runners Edge of the Rockies are leading a fundraising campaign throughout the 2014 season. All of the money raised will be donated to a brain cancer research foundation of Vince’s choosing. Their fundraising goal is $140,600 through all combined efforts, and will culminate with the Ironman World Championships in October.
The Strava Startup Challenge runs parallel with National Bike Month. National Bike Month, sponsored by the League of American Bicyclists, is celebrated in communities from coast to coast. Established in 1956, National Bike Month was created to showcase the many benefits of bicycling and encourage more people to give biking a try.
Cheer us on as we compete in the Strava Startup Challenge! Follow along with us on Strava.com or by following any of our amazing athletes on Twitter, Instagram, or Strava. If you want to cheer us on in person, join us for our weekly Sanitas run/hikes every Wednesday & Friday at 7am. We meet at the Sanitas trail head and all levels of fitness are welcome, dogs too!
Winners will be announced May 31st at Murmuration, in Chautauqua Auditorium.
Meet our participating athletes
Track our progress during the competition: