Simple Energy is a digital customer engagement platform that brings value to customers while driving positive, measurable business outcomes for utilities. We transform customer and consumption data into digital experiences that inspire people to take action.
We offer a range of experiences to engage more people. A variety of incentives, combined with personal motivators, encourage frequent interactions with the platform.
Customers feel in control and have incentive to act
We are helping utilities own their customers’ energy experience — from understanding ways to save energy to the purchasing of energy related products. Marketplace is a utility branded e-commerce platform that offers energy-saving household products and services with instant rebates. Customers are saving time and money, while utilities are maximizing the effectiveness of demand side management programs.
Customers are empowered to make energy-wise decisions
We personalize the energy experience. Every email, paper report and SMS text is customized to the individual customer by combining up-to-date proprietary and publicly- available data with energy usage information.
Dynamic and creative content make weekly Simple Energy emails something customers welcome, read and act on. Messaging is relevant and timely based on the customer’s household activity and past participation.
Customers receive relevant and timely information
We turn data into actionable insights. Utility-provided and third-party data is translated into consumer-friendly communications. Customers’ unique drivers and interests are learned as they interact with the program and are used to tailor future communications. This data-in, data-out cycle delivers sustained engagement over time and helps utilities better understand their customers.
Utilities learn valuable information about their customers
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“This is the first rewards program for an energy company I’ve seen. As a military spouse living on a budget, the extra incentive is a plus.”