Privacy Policy

Last updated November 17, 2014

Simple Energy, Inc. (“we” or “Simple Energy”) is changing how millions of people save energy and how utilities engage their customers. We use behavioral science, big data analytics and digital marketing techniques to build software that makes saving energy social, fun and simple.

Simple Energy’s Software as a Service (“SaaS”) customer engagement program uses behavioral science-based concepts to transform consumption data into features that inspire customers to take action. This privacy policy (the “Privacy Policy”) applies to visitors to our corporate website located at (“website”) and does not apply to our direct software product deployment websites, which have specific privacy policies that reflect the requirements of our utility partners.

On the Simple Energy website, we invite the public to learn more about our product and services. When you visit the website, we collect and securely store information that you send to us directly, such as your name and contact information that you provide via that “contact us” portion of the website. We use the contact information that you provide to us to respond to your comments or inquiries. Your information is not shared with other organizations or third parties to allow them to contact you for marketing purposes or other commercial purposes.

Like most website operators, Simple Energy collects non-personally-identifying information that web browsers and servers typically make available, such as the browser type, language preference, referring site and the date and time of each visitor request. The purpose in collecting non-personally identifying information is to better understand how visitors use our website.

Simple Energy also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on blogs. We only disclose logged-in user and commenter IP addresses under the same circumstances that we use and disclose personally-identifying information as described below, except that blog commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog where the comment was left.

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We use cookies to help identify and track visitors, their usage of the website, and their website access preferences. Simple Energy visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our website, with the drawback that certain features of our website may not function properly without the aid of cookies.

The website may contain links to third-party websites not controlled by Simple Energy or covered by this privacy policy. If you submit personal information to any of those websites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit. In addition, our website permits visitors to post comments on Simple Energy blog posts. We do not control or guarantee the privacy of information that users post in comments.

We will use appropriate safeguards to protect your contact information from unauthorized disclosure and our employees are subject to the company’s non-disclosure policy for all business related work. We take all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

If you are located in a country outside of the United States, please know that this website is operated in the United States. If you are located outside of the United States, please be aware that any contact information you provide to us will be transferred to the United States. By using the website and/or providing us with your contact information, you consent to this transfer. If you have concerns about this transfer or want to remove your contact information, please contact us at the email below.

With respect to the collection, preservation and transfer of personal information received from users in the European Union (“EU”) and/or the European Economic Area (“EEA”), we are committed to handling such personal information in accordance with the principles developed by the EU and the United States Department of Commerce to ensure that entities not covered by the European Union’s Directive on Data Protection adhere to privacy principles after receiving personal data and personal information from the EU (including the 15 FAQs that make up the EU Safe Harbor Framework) (“Safe Harbor Principles”). Simple Energy is currently undergoing certification of compliance with the U.S. – E.U. Safe Harbor framework and the U.S. – Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce. For more information about the Safe Harbor Principles, please visit the U.S. Department of Commerce’s website at

If Simple Energy, or substantially all of its assets, were acquired, or in the unlikely event that Simple Energy goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer may continue to use your personal information as set forth in this policy.

Our sites and services are not directed at children under the age of thirteen and we do not knowingly collect any information from children under thirteen.

You may opt out of any future contacts from us at any time by contacting us via the email address below.

Our Privacy Policy may change from time to time and all updates will be posted on this page, so we encourage you to revisit our website for updates. You consent to any changes we make to this Privacy Policy if you continue to use the website after receiving a notice of the change or upon our posting of the updated Privacy Policy.

For additional information about this Privacy Policy or our practices generally, please contact us at —

Simple Energy, Inc.
1215 Spruce Street, Suite 301
Boulder, CO 80302