Hamilton/St.Catharines, Ontario (24 October 2014) - Horizon Utilities Corporation, in partnership with Simple Energy, will deliver an online conservation and demand management pilot program that rewards residential customers with AIR MILES® reward miles for reducing their household energy use.
The online program is called Take Charge · Save Energy · Earn Rewards and runs for a year beginning October 24th. Funded by the Ontario Power Authority’s (OPA) Conservation Fund, this program aims to demonstrate how a virtual engagement platform can assist customers to manage their own electricity costs and support Horizon Utilities’ Conservation and Demand Management targets.
“Horizon Utilities places energy conservation and sustainable development at the heart of all we do. We are pleased to be working with OPA and Simple Energy on this innovative pilot program that combines behavioural science and technology as a way to engage our customers around energy conservation and to provide them with tools to assist with the management of their own electricity costs ” said Max Cananzi, President and CEO, Horizon Utilities.
The customers who are enrolled in the Take Charge · Save Energy · Earn Rewards program will receive a personalized weekly email on Energy Insight. Energy Insight reports will help customers make sense of their household energy consumption and provide customized insights based on smart meter data and usage comparisons to similar households. The program will enable engagement through a personalized customer dashboard using Simple Energy software. Participants will be able to track their household energy usage, view community leaderboard rankings, earn rewards and log the completion of energy saving tips online. AIR MILES reward miles will be posted to Collectors’ accounts for weeks that their household energy consumption is lower than past weeks with similar temperatures. AIR MILES reward miles will also be awarded when participants complete energy-saving tips and record performing other actions on their customer dashboard.
"Simple Energy transforms energy usage data into compelling messaging and engaging experiences that inspire people to take action. Horizon Utilities' customers can now earn AIR MILES reward miles for saving energy!" said Yoav Lurie, CEO and Founder of Simple Energy.
About Horizon Utilities Corporation
Horizon Utilities Corporation is proud to be Canada’s first Sustainable Electricity CompanyTM, a designation of the Canadian Electricity Association. The company, which provides electricity and related utility services to 240,000 customers in Hamilton and St. Catharines, is one of the largest municipally owned electricity distribution companies in Ontario. In addition to triple bottom line reporting on its own operations, the company leverages its assets and resources to contribute to the sustainability of its communities. This includes conservation and demand management program implementation through energy mapping and a customer connection policy that follows smart growth principles. Horizon Utilities’ employees are committed to delivering a safe and reliable supply of electricity, providing
unparalleled customer value, and helping to create a culture of energy conservation in Ontario. The company has been named a Top 10 Employer in Hamilton-Niagara three years running. Learn more at horizonutilities.com or follow @HorizonLink.
Horizon Utilities’ Take Charge • Save Energy • Earn Rewards – September, 2014
About Simple Energy
Simple Energy’s software as a service (“SaaS”) digital marketing platform uses behavioural science, big data analytics, and digital marketing techniques to change how people save energy and how utilities engage their customers. Located in Boulder, Colorado, Simple Energy is currently partnering with top tier utility customers across North America. Simple Energy is making energy efficiency social, fun, and simple. For more information visit www.simpleenergy.ricaweb.com.
About the OPA
The Ontario Power Authority is responsible for ensuring a reliable, sustainable supply of electricity for Ontario. Its key areas of focus are planning the power system for the long term, leading and coordinating conservation initiatives across the province, and ensuring development of needed generation resources. The Conservation Fund supports new and innovative electricity conservation initiatives, to help Ontario’s residents, businesses and institutions cost-effectively reduce their demand for electricity.
About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 240 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.