Simple Energy offers a range of experiences, leveraging many proven behavioral science concepts – normative comparisons, social norms, rewards, loss aversion and goal setting – to motivate people to take action.
As people interact with the program, their unique drivers and interests are learned. The Simple Energy experience continually learns and improves based on each customer’s actions, delivering sustained engagement over time.
For the first time, you receive a communication from your utility that is data-driven, personalized and beautiful. You see that there are easy things you can do to save energy and earn rewards.
Customers: Receive relevant and timely information
Utility: Drives program participation and increases program results
Interested to know more, you go online to the engagement website and log onto your personalized Energy Insights dashboard. Immediately, you notice how your energy usage compares to that of others in your community.
Customers: Feel in control and better understand their energy use
Utility: Lowers Cost to Serve by empowering customers to self help
You join an energy-saving competition with friends. Now saving energy is about more than just saving energy. You are 5th on the Leaderboard and want to save more to improve your standing.
Customers: Feel vested and have fun
Utility: Increases enrollment in complementary Demand Side Management programs
As you reduce your household energy use, you begin to earn badges and reward points. You are saving money and being rewarded for taking action.
Customers: Are recognized and rewarded for taking energy-saving actions
Utility: Builds brand equity and customer loyalty
You complete an online survey of your home. It’s fun, intuitive, and beautifully designed. You learn that by replacing certain items you can save energy and money.
Customers: Discover new ways to save specific to their home
Utility: Acquire a better understanding of each customer and their personalized needs
You are interested in replacing your thermostat and visit your utility company’s marketplace. Here you compare reviews and savings calculations for the products you are interested in. Available utility rebate offers are applied instantly.
Customers: Save time and money
Utility: Serves as the sole energy resource for customers
You continue to receive personalized, micro-targeted communications and to visit your online dashboard. It’s fun to watch your energy use drop, earn points, and move up the leaderboard.
Customers: Adopt lasting habits to use less energy
Utility: Facilitates long-term relationships with customers and creates lasting change in the way they use energy
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