More support for Green Button: over 30 million households

Today the White House announced growing support for the already popular Green Button, with new industry commitments to the initiative bringing the new total of energy customers who will be able to download their energy use information to over 30 million households. Green Button is an industry-led effort that enables electricity customers to download information…

Accenture on the new energy consumer, technology and social media

A new report from Accenture explores the evolving nature of the energy consumer experience, concluding that when it comes to the connection between utilities and customers, changes in technology and the continued consumer move to online channels are shifting the traditional preferences for interactions. Specifically, low-touch channels and self-service have reached a tipping point where…

Utility-customer relationship: thoughts from Todd Arnold

Simple Energy advisor Todd Arnold spoke recently at a utility customer service conference in Texas, explaining that more rapid and frequent disruptive innovation technologies are quickly changing how utilities interact with their customers. “For utilities, your customer is always connected, always on. This connectivity is having a real impact because of the experience your customers…

Transforming the utility customer experience

In an internet era of constantly connected customers, the utility industry is no different from others who have adapted to new expectations for customer service, feedback, and an improved customer experience overall. “The utility industry has entered the era of the ‘always connected, always on’ consumer, who is now comparing his utility experience to the…

White House announces new big data initiative

The Obama administration is announcing a new Big Data Research and Development Initiative, which will be supported by six Federal departments and agencies representing more than $200 million in new commitments. The goal of this initiative is to improve the tools and techniques needed to access, organize, and glean discoveries from huge volumes of digital data…

Fun and games with energy efficiency

A recent article and follow up webinar from Chartwell focused on why utilities should be looking into game mechanics as a strategy for creating effective customer engagement programs, explaining that “getting customers to care about energy usage remains a big hurdle in our industry.” The article mentions Simple Energy using Green Button data as an example of…