Simple Energy Named in 2014 Global Cleantech 100’s Ones to Watch List

Simple Energy Named in 2014 Global Cleantech 100’s Ones to Watch List List Recognizes Notable Private Companies in Clean Technology Boulder, CO – (November 7, 2014)- Simple Energy, the rapidly growing Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing techniques to change how people think about energy, announced it was…

Investor-owned utilities are going online for public support

“We Stand For Energy“, an internet-based media campaign, recently launched to help build support among the public and policymakers for a projected $90 billion spend by investor-owned utilities (IOUs) on grid modernization, cleaner energy resources, energy efficiency and more. By encouraging dialogue through the “We Stand For Energy” online campaign, IOUs hope to make the case…

How to make every day Earth Day

Yesterday was Earth Day, so now that we’ve spent a few hours riding our bikes or planting trees, we can all go back to our usual habits of consumption until next year, right? Well… not that Earth Day is a bad idea – it just needs to be longer than 24 hours. If awareness of…

Cleanweb Hackathon and Boulder Startup Week

If you’ll be attending Boulder Startup Week next month and you’re into building apps that are good for the planet, join us May 18-20 for a Cleanweb Hackathon organized by Simple Energy and Tendril, hosted by Trada, and sponsored by SendGrid and Softlayer! This hackathon is part of a series that Tendril has been helping to…

Communicating the benefits of smart grid to customers

Utilities should seize the opportunity to effectively communicate the benefits of smart grid to their customers now, while they can still be quickly converted into advocates, according to a recent article by Phil Carson that asserts there continues to be “few consumer negatives around smart grid, which remains fuzzy.” Recent studies by the Smart Grid…

Bill Clinton highlights energy efficiency

Recently at ARPA-E’s Third Annual Energy Innovation Summit, Bill Clinton offered concrete solutions for the energy economy, including how to move forward on grabbing the low hanging fruit of energy efficiency. “Another area that the former president argued needs a more cohesive federal policy is energy efficiency, the energy issue he is most closely tied…

Federal energy policy: market supply versus demand

Greentech Media published an excellent article today outlining the stated energy policies of each potential Republican candidate, following the recent results of the Republican primary in Colorado, Minnesota, and Missouri, which put Santorum back in the race. In contrast with an emphasis on strategies for managing demand such as energy efficiency, demand response, and smart grid…