Abandon Me Not: Using Reputation, Education and Simplification to Increase Sales of Efficiency Products

By Mallory Combs on July 8, 2016

As energy-efficient technology continues to grow and change, it’s hard for customers to stay up to date on which products work best, are compatible with their system and are the right choice for their particular needs. Too many options without enough information creates indecision and uncertainty. We don’t want customers to think a purchase is […]

Abandon Me Not: How Simple Energy is Keeping Customers and Driving Sales

By Mallory Combs on July 1, 2016

As online stores continue to flood the market, e-commerce shopping cart abandonment is at an all time high. One compilation of 33 different studies shows the average cart abandonment rate is 68 percent. So how do online stores encourage customers to complete their purchase? Simple Energy has hit upon a few tricks that successfully increased […]

Rewards Motivate Customers to Save Big on Energy

By Mallory Combs on May 24, 2016

National Grid adds rewards to its Smart Energy Solutions Program to further motivate customers to save energy. Boulder, Colo. – 23 May 2016 After realizing 2.3 million kWh in energy savings in the first year of its smart grid pilot program, Massachusetts utility National Grid has upped the ante to achieve even greater savings in 2016. […]

How to Defeat Your Energy Vampires

By Mallory Combs on May 10, 2016

  Take a tour of an American home and you’re bound to find the glowing eyes of vampire loads in nearly every room. Vampire loads, or the energy used by electrical appliances that are not in use, are increasingly becoming substantial energy drainers with some estimates showing their yearly cost as high as $200, or […]

Central Hudson and Simple Energy Promote Energy Efficiency with New Online Store and Engagement Platform

By Mallory Combs on April 27, 2016

CenHub empowers New York customers in the Mid-Hudson Valley to save energy and money through energy insights, tips, and discounted energy-efficient products. Central Hudson Gas & Electric Corporation launched CenHub – a digital program that lets customers take control of their energy use, utility account and energy savings in a centralized, online location. Powered by […]

Top 10 Pieces of Swag from CS Week

By Mallory Combs on

CS Week is in full swing and Simple Energy is excited to focus on the importance of customer-centered services that are enjoyable and deliver value. Drop by our booth (#907 in the exhibition hall) to find out how Simple Energy’s customer engagement and e-commerce platforms can help position your company to become the utility of the future. […]

Earth Day: A Day to Celebrate

By Simon Montgomery on April 22, 2016

  Earth Day is a great time to get inspired and take action toward environmental conservation, which is why we are excited about three hugely important actions that took place today: More than 175 countries committed to take action against climate change by signing the Paris Agreement on Climate Change today at the U.N. in […]

Orange & Rockland Expands Online Marketplace: Instant rebates now available on a variety of energy-efficient products

By Mallory Combs on April 4, 2016

Orange & Rockland (O&R), and its digital marketing partner, Simple Energy, introduced to O&R’s online store a new product line designed to make saving energy and money both easy and affordable. The O&R and Simple Energy partnership is part of a pilot program O&R has conceived to more closely align its energy-efficiency efforts with the […]