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Simple Energy: How Gamification Might Just Save the World

By admin on December 30, 2011

Simple Energy launched in August this year and is the latest entrant in the gamification space, where companies are leveraging gameplay thinking and game mechanics to engage people in problem solving. The startup competes with the more established OPower Inc, and is on a mission to sign up utilities that are looking for ways to […]

8 Startups Compete for $10,000 at Startups for Good Challenge

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Simple Energy is revolutionizing how energy utilities engage their customers. The startup combines energy industry experience, behavioral science, game mechanics and social networks to change how people save energy. 9/22/2011

Simple Energy Raises $900,000 in Seed Funding

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Simple Energy, which offers an interactive, social gaming platform for utilities to engage customers in energy-saving behavior, recently teamed up with San Gas and Electric (SDG&E) to offer an energy-saving contest that will reward top savers with real-world prizes, including the Apple iPad and gift cards to local retailers. During the contest, the utility’s customers […]

Simple Energy looks to social gaming to make efficiency ‘fun.’

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“What we love about Simple Energy is that they’ve used our platform to create a highly compelling online game that leverages ‘gamification’ and competition along with the power of social media to get consumers to take a more active role in managing their energy use,” said Kent Dickson, chief technology officer of Tendril. Simple Energy’s […]

Simple Energy and San Diego Gas & Electric Team Up to Encourage Conservation Through Gaming

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Simple Energy is running an energy saver contest that offers a social gaming experience with real-world rewards. The contest is in collaboration with the White House’s recent smart grid announcement, which detailed a number of new initiatives meant to accelerate the modernization of the U.S.’s electric grid through the use of smart grid technologies. In […]

8 Startups That Are Changing the World.

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From life-changing technologies that reduce poverty and disease to online volunteerism for busy professionals, the Startups For Good Challenge contestants proved they had more than just a great business idea: They also are working to make a positive impact on the world. 8/19/2011

TechStars program in Boulder, Colorado, mentors promising technology startups

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Most likely to succeed: You’ve probably received, and ignored, requests from your utility to participate in programs to help conserve energy. SimpleEnergy co-founder Justin Segall said fewer than 5 percent of customers participate in such programs. The company says its technology can turn that around. SimpleEnergy turns energy-conservation programs into a Facebook/Farmville-type game, where participating […]

Better for the Planet than Farmville – Simple Energy Makes Saving Energy a Game

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Luke Beatty, who founded Associated Content and sold it to Yahoo, chose to mentor SimpleEnergy because the founders are doing something that hasn’t been done before: “These guys are starting something that can be really revolutionary — how do you and i interact with a utility?” Since entering TechStars, Luke says the three founders have […]