As online stores continue to flood the market, e-commerce shopping cart abandonment is at an all time high. One compilation of 33 different studies shows the average cart abandonment rate is 68 percent. So how do online stores encourage customers to complete their purchase? Simple Energy has hit upon a few tricks that successfully increased conversion rates by up to 20 percent on its e-commerce marketplaces. Learn about these successes in our upcoming series: Abandon Me Not.
While many e-commerce best practices are not new to the online market, they are for the utility industry. It’s important for new utility stores to draw on tried and true e-commerce best practices while also adapting them to the unique needs of the energy industry. Here are just two examples of e-commerce strategies that Simple Energy found works well when tested on utility stores:
In this series we’ll share a number of strategies that, together, have meaningfully increased sales on Simple Energy’s utility-branded marketplaces. We’ll also discuss what adaptations we have made to tailor these strategies to the utility industry and their customers. Stay tuned for the next post on detailed insights into increasing conversion rates through reputation, education and simplification and the related success stories on Simple Energy’s marketplaces.