Simple Energy’s Marketplace Exceeds Xcel Energy Goals

The Xcel Energy Store, powered by Simple Energy, is a utility-branded online storefront available to approximately 2.4 million Xcel Energy customers in Colorado and Minnesota. The e-commerce platform enables instant rebates on energy-efficient devices for customers upon checkout. During the Store’s pilot stage (2015-16), the utility’s focus was solely on wi-fi thermostat sales—and subsequently enrolling…